Email marketing is sending customized emails to a list of recipients to advertise goods and services, build relationships, and interact with customers. About email marketing automation, you can use preset actions or triggers to send emails automatically. The top email marketing platforms offer data and analytics on email open rates, click-through rates, conversion rates, and other metrics. Email marketing is a contemporary marketing strategy that involves sending marketing-related emails to a list of recipients via Sinch. To enhance your success over time, ask for feedback, regularly review the efficacy of your email campaigns, and adjust your plan of action as needed.